In 2023, Dunkin’ announced that the Pumpkin Spice Signature Latte will launch early in august. So how do you bring the ultimate fall drink into the summer in the middle of concert season? With a boy band, of course.
AUTMN’
Announcing the official boy band of fall: AUTMN’. We’ll post their debut in a static IG stories post that links out to their single, “You’re my spice from above”
Social: The discovery
Once the single drops and the band gets momentum going, it’ll be discovered
by a Tik Tok influencer as they discuss the song, the lyrics, and how they love fall too
