When people think of happy hour, they usually imagine beers with coworkers in some hole-in the-wall, then battling a hangover the next day. None of that sounds happy. So we’re going to redefine happy hour as a glorious time where people can go all-out indulging with Tillamook chocolate ice cream.
ACTIVATION: ICE CREAM BAR pop up
From 5-6pm, all five flavors of the chocolate line will be on tap along with exclusive merch and Tillamook-ified bar games
Starting at 5pm, we’ll roll out the bar carts and surprise shoppers with pint-sized samples of each of the chocolate flavors
Out of home
We’ll also roll out happy hour 4-packs with retail ads placed in and near the alcohol section of major grocery chains
Social
We’re going to spread the word through all major social media platforms, posting every day at 5pm to remind people that its THH (Tillamook Happy Hour).
Partnerships with influencers will include a “Happy Hour from Home” kit that includes:
• All four chocolate ice cream flavors
• Family sized koozies and coasters
• Chocolate ice cream merch
